Strategic Directions

Strategic Advisors     Facilitators     Consultants     Researchers

Deep experience. Engaging style. Thoughtful guidance.

We're a group of seasoned management consultants, leadership coaches, and strategy practitioners.  


Launched in 2014, our mission is to help our clients become more purpose-driven and people-centred. Our services range from managing a complete, end-to-end strategic planning assignment, to facilitating workshops, conducting employee and customer research, and designing and introducing stakeholder engagement programs.


Our clients range from divisions of large multinationals to mid-sized local or regional businesses, professional services firms, and associations. We've worked in dozens of different industries. To us, the nature of the “business” doesn’t affect our ability to deliver results – the strategic concepts are largely the same, and the organization's distinctiveness relates more to its culture and its stage of evolution. 

Meet Our Senior Team


Chris Ward MBA, CMC



Chris’s eclectic business background – as a senior executive in retailing and manufacturing, founder of three successful businesses, and consultant with a major national firm – has prepared him to guide clients through a rigorous facilitated planning process while providing perspectives and strategic advice based on deep business experience. An MBA and CMC, Chris is Entrepreneur In Residence at the Ivey Business School at Western University where he coaches and mentors students engaged in actual consulting projects.

Lynn Bennett 400x400.jpg

Lynn Bennett BBA, FCMC, ACC 
Senior Associate


Lynn assists leaders and their teams to shape compelling visions, establish supporting strategic goals, and move quickly to action all while building and sustaining relationships and achieving results. Lynn blends expertise in conducting organizational reviews and strategic and operational planning assignments incorporating a broad range of team and executive coaching modalities. Her clients describe her unique ability to balance “a clear and challenging mind with a highly constructive, pleasant approach, leading to break-through thinking.”


Bob McCulloch MBA, FCMC, CEC



Bob McCulloch is a strategic advisor and executive coach to senior leaders and their teams. His primary focus is on the strategic thinking of leaders in the organization, both individually and collectively. He brings the ability to include and bridge diverse personalities, distill and synthesize disparate ideas generated in facilitated sessions, build consensus and commitment around the resulting powerful themes, and coach and guide leadership teams through implementation.