Frequently Asked Questions

1.  What's the difference between REDEFINE & REALIGN and strategic planning?

Our comprehensive strategic planning process (fondly known as PICFE) generally requires between two and six months to complete. One of the final steps in our 7-step PICFE process is the development of a 90-day Rolling Action Agenda. REDEFINE & REALIGN is designed to produce a remedial action plan in about three weeks, a fraction of the time required to build and reach consensus on a three to five-year plan.

2.  From start to finish, how long will it take to get a plan we can implement?

The answer varies depending on the size of the team and the availability of team members. We like to allow a few days between sessions to give team members a chance to digest and process the information captured in a session and decisions made. All in, we would suggest allowing about three weeks to complete the REDEFINE & REALIGN process.

3. How much time is required of members of our leadership team?

Each team member will be asked to commit approximately 10 hours over a three-week period. This provides enough time to complete a short online survey, attend (virtually) three facilitated sessions, and arrive at the next session prepared to contribute. The first two facilitated sessions each require about three hours and the final session about an hour and a half. 

4.  How many people can participate in the process?

Between 6 and 12 participants is ideal. Having said this, we have worked with teams as small as two and as large as 25. The value of maintaining the 6 to 12-person size is that there are enough people to get some spirited and useful conversation while keeping it small enough to give each participant a chance to express their opinions.

5.  What does REDEFINE & REALIGN cost?

This really depends on the size of your team and the complexity of your business. For small teams, REDEFINE & REALIGN can usually be completed for under $5,000. Following our initial conversation, we will provide you with a firm price that won't change unless the scope or terms of reference change.  

6.  Does REDEFINE & REALIGN work for any type of business?

There might be a business for which REDEFINE & REALIGN is not suited. That said, we have yet to come across it. REDEFINE & REALIGN was developed in response to the disruption caused by COVID-19 and the pandemic. Any business that is being or stands to be affected by large-scale disruption will benefit from a focus on redefining critical issues and realigning plans to deal with them.  

7.  Are the facilitated sessions always conducted online?



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