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Does your business have a purpose-driven strategy?

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When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible."

– Howard Schultz, former CEO and Chair, Starbucks


Research shows that purpose-driven organizations grow faster and enjoy higher levels of customer satisfaction and employee engagement.

A purpose-driven business strategy is focused on making a difference as well as achieving more conventional measures of success. It's a strategy built on answers to such important questions as "Why do we exist?" and "Why are people better off because we exist?" And it's a strategy that commits the organization to a reason for being that resonates with key stakeholders – existing and propositive customers (or members), management, and staff – and services as a filter for decisions affecting both long-term strategic priorities and day-to-day operations.