REDEFINE  the issues

  REALIGN your plans

Why work with
Strategic Directions?


We’re experts in strategic planning and execution. Our experience comes from helping dozens of clients in many different industries take charge of their future.


We have the know-how to guide your team through a collaborative and objective process that results in an action plan right-sized for your organization – clear, focused, actionable, and affordable.


[your] involvement was instrumental not just in guiding our process, but in eliciting creative concepts and ideas from our team that would not otherwise have surfaced.





From manufacturing, professional services, distribution, and retail enterprises, to associations, charities, and other not-for-profits, the pandemic is wreaking havoc on the Canadian business landscape.

Leaders base their plans on assumptions about demand, supply, access to capital, talent, competition, and other factors. When key assumptions no longer hold true, they are faced with staying the course and hoping for the best or pivoting to an alternative course of action that creates value for customers and the organization.

Because hope is not a strategy...

We created REDEFINE & REALIGN to help leaders take a hard look at the issues with which they must deal in order to survive in the short term while positioning their organization to succeed in a post-pandemic world.

Members of your leadership team collaborate on building a short-term (6 to 18-month) action plan. Using two facilitated online sessions, participants prioritize threats and opportunities and brainstorm various scenarios and actions they can take to benefit their organization in the short and longer terms.


1   Share

Participants complete a short online survey. The results are aggregated and shared prior to the first facilitated session.

2   Explore, prioritize & build

In the first session, participants engage in conversations on what has changed or is likely to change and how these changes are affecting the business. Together, we look at threats and opportunities and the effect the pandemic is having on...

  • your customers and the demand for your products or services,

  • your staff including your leadership team,

  • your ability to obtain necessary resources,

  • your competition (including any competitors that have emerged as we move to the "next normal"), and

  • the business landscape – the political, economic, social, technological, environmental, and legal factors that are shaping the way business, and in particular your business, works.

Based on conversations, priorities are redefined and actions are realigned and captured in an Action Agenda. This Agenda sets out specific projects and tasks to be undertaken in support of your redefined priorities.

3    Confirm & operationalize

In the second facilitated session, team members confirm the Action Agenda developed in the previous session, establish what success will look like when a priority has been successfully completed, assign responsibilities, and identify any capabilities that must be upgraded or acquired.

4   Execute & Review

Within three to four weeks, team members are in a position to begin execution of the plan they have built. At this critical time, progress is closely monitored and weekly or bi-weekly progress updates are scheduled. A full review is recommended within the first 90 days.


The net result of REDEFINE & REALIGN is a specific and detailed plan for mitigating risk and taking full advantage of opportunities open to your business now and in the foreseeable future. 


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To get started...

send us an email and we'll get back to you with details on our REDEFINE & REALIGN process. You will be under no obligation and all communication will be in complete confidence.


© 2016-2020 Strategic Retreats Inc. All rights reserved.

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