Ground zero for differentiating your business, creating preference, and turning "tryers" into loyal buyers.
A value proposition answers the question, “If I do what you want me to do (call, buy, join, subscribe, and so forth), what’s in it for me?”
This proven, four-hour workshop brings up to 12 decision-makers together to create a value proposition that resonates, differentiates, and motivates – and provides would-be buyers with a compelling reason for trying and buying.
The basic Defining Workshop package includes:
an online survey,
a briefing note featuring survey highlights, agenda design for the facilitated sessions, and helpful information,
two ~2-hour facilitated sessions (online),
documentation of the agreed-upon value proposition, and