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About Us

Strategic Advisors     Facilitators     Consultants     Researchers

Hi, again. I'm Chris Ward, President of Strategic Directions.

From working with organizations of all types and sizes, I know that traditional approaches to strategic planning requiring many months and tons of money are, very often, unnecessary.

A new breed of strategic consultancy, Strategic Directions specializes in successfully co-creating

  • your strategic plan in weeks not months,

  • a roadmap to success for your too-big-to-fail strategy,

  • a plan to get a stalled strategy back on track, now

Our goal is co-creating your strategy or plan of execution with minimal disruption to your daily operations. We’re all about being available when you need us, ready to offer advice on how best to deal with obstacles and roadblocks that could derail execution.

We believe that every strategy must be guided by an aspirational vision, and no strategy is complete without a detailed plan of execution. We know that amazing things can happen when the strategy is clear, and all the people involved in planning and execution are on board with the plan.

Want to co-create your future with everyone on board? Let's talk!
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Meet Our Senior Team


Chris Ward MBA, CMC


Chris’s eclectic business background – as a senior executive in retailing and manufacturing, founder of three successful businesses, and consultant with a major national firm – has prepared him to guide clients through a rigorous facilitated planning process while providing perspectives and strategic advice based on deep business experience. An MBA and CMC, Chris is Entrepreneur In Residence at the Ivey Business School at Western University where he coaches and mentors students engaged in actual consulting projects.

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Lynn Bennett
Senior Associate


Lynn assists leaders and their teams to shape compelling visions, establish supporting strategic goals, and move quickly to action all while building and sustaining relationships and achieving results. Lynn blends expertise in conducting organizational reviews and strategic and operational planning assignments incorporating a broad range of team and executive coaching modalities. Her clients describe her unique ability to balance “a clear and challenging mind with a highly constructive, pleasant approach, leading to break-through thinking.”


Bob McCulloch MBA, FCMC, CEC
Senior Associate


Bob McCulloch is a strategic advisor and executive coach to senior leaders and their teams. His primary focus is on the strategic thinking of leaders in the organization, both individually and collectively. He brings the ability to include and bridge diverse personalities, distill and synthesize disparate ideas generated in facilitated sessions, build consensus and commitment around the resulting powerful themes, and coach and guide leadership teams through implementation.

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