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Market &

Finding  the relevant needles in your corporate haystack 

An essential ingredient in every
successful strategic planning project

Key Informant Interviews • Online Surveys •
Focus Groups • Townhalls

The research that you did before the planning session provided context for our discussions and enabled us to objectively evaluate various options and agree on a three-year strategic plan that, I have every confidence, will contribute positively to our organization for years to come.”

– Marta Sponder, Executive Officer, OMDREB

Research is an essential ingredient in every successful strategic planning project. It's all about finding the relevant needles in your corporate haystack.

When we embark on a strategic planning assignment, our focus is squarely on uncovering the needles – clues and markers – that will help us help you to identify opportunities and performance gaps and make important decisions.  

So many strategic choices are based on assumptions – both implicit and explicit. It is essential to validate these to ensure our choices are sound. Research plays a key role in the validation process.

There’s only one way to find out what your stakeholders really think. Ask them. 

Using an online survey requiring just a few minutes to complete, we measure and map the way stakeholders perceive your organization, its challenges, and its opportunities. We “talk to” the people who know your business best – employees, customers, members, board members, and other stakeholders.

Our goal is to identify any gaps that exist between your current reality and intended future when it comes to your business's reputation, market position, and brand awareness, and to pinpoint any and all issues blocking your path to growth, profitability, or other measures of success.

Round out your understanding with key informant interviews.

Using key informant interviews, we drill down to pinpoint what your stakeholders value about your products, policies, and service. We explore how your organization compares to others vying for the same space, what sets yours apart, and what your customers, clients, or members truly value.

In the past 20 years, we've conducted more than 1,200 interviews with C-level executives and managers. We are skilled at developing flexible discussion guides and in pulling together information from numerous sources to provide a clear picture of your strategic issues, opportunities, and challenges. 

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