A conventional marketing strategy tends to prioritize proven methods and immediate results over long-term goals and innovative solutions.
In some cases, an organization's product or service offering is viewed as a commodity. This puts downward pressure on prices and tends to discount the
importance of service quality and innovation. Unless checked, commodification has the power to eliminate an organization's competitive advantage thereby undermining client loyalty and placing the onus on management to achieve operational efficiencies at the expense of profitable growth.
A Visionary Marketing Strategy anticipates the future. It embraces innovation. It sets out not only to meet current market needs but also to build a sustainable brand and business model that can adapt and thrive as client needs and markets change. It's about thinking outside the box and coming up with unique solutions to current and possible future market challenges.