Extraordinary Results


The Strategic Directions Planning System focuses your leaders and their teams on delivering extraordinary results.

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Every business organization is capable of achieving extraordinary results. Far from requiring a ground-breaking or game-changing idea, extraordinary results most often come from a well-thought-out, purpose-driven strategy focused on doing a few ordinary things extraordinarily well. 

You'll find these “ordinaries” in many different areas of your business – customer journey and experience, brand development, digital transformation, and leadership to name a few. The gold is in selecting the most promising and laser-focusing your efforts on doing the best job possible. 

We wrote the book on extraordinary results.

OK, it's not actually a book. It's really a position paper on how to build and execute a plan for achieving extraordinary results. It contains valuable tips that you will be able to put to immediate use, plus examples of how the most ordinary aspects of a business can be the launchpad for extraordinary results.

“The Strategic Directions Planning System makes so much sense. Kudos for providing an approach that any leadership team can understand and put to good use.” 

– Lisa Shepherd, President, Mezzanine Growth

Get your free position paper today!



Is your organization facing any
of these? 

  • a confusing and convoluted decision-making process

  • silos that don’t work well together

  • too much invested in disconnected or "shiny" projects

  • conflicting priorities and a lack of focus

  • difficulties attracting and keeping the right talent

  • low, no, or negative growth 

  • an unacceptable level of customer, client, member, or donor churn

We designed the Strategic Directions Planning System to deal with the toughest challenges.

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We’re Bob McCulloch and Chris Ward, co-founders and Principals of Strategic Directions. Over the last 30 years, we’ve helped hundreds of business organizations achieve extraordinary results. This experience has taught us what it takes to perform at the highest level.

We’ve built all this experience into the Strategic Directions Planning System. It is an extremely effective way of laser-focusing your leaders and staff on overcoming major issues and delivering extraordinary results without losing sight of their day-to-day responsibilities.

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points along your path
to extraordinary results.


ENGAGE employees and other key stakeholders through inclusive conversation, active participation, and recognition along the journey to – and through – execution. 


VISUALIZE an explicit picture of what success will look like at a future point in time based on a clear understanding and endorsement of the organization's Purpose.


TRANSLATE strategic decisions into executable and fully resourced actions with clearly defined and agreed-upon project accountabilities, and responsibilities. 


CLARIFY leadership's collective understanding of the evolving business landscape including compelling  opportunities and vulnerabilities.


COLLABORATE on making informed choices on strategic priorities (issues) and "ordinaries", and the initiatives and projects that will achieve desired outcomes.


ACT, TRACK, & UPDATE action plans every 90 days in light of progress made and changing circumstances to ensure actions remain fresh and relevant.

There is much more on how we work with clients to achieve extraordinary results on our Planning System page. Please take a moment to check it out.

Why work
with Strategic Directions?

Since 2014, our mission has been to help our clients achieve extraordinary results by being purpose-driven, people-centred, and strategic.


When you involve us in your planning process, you get the “whole enchilada” – all the experience, skills, process, and personal style needed to achieve the outcomes you’re after.

Our clients include divisions of large multinationals, mid-sized local or regional businesses, professional services firms, associations, and charities. To us, the nature of the business doesn’t affect our ability to deliver results – the planning process and concepts are largely the same. The organization's distinctiveness and issues relate more to its purpose, culture, and strategic focus.


Want to know more? Check out our Planning System.

What clients say about our work.

“Our entire team now echoes your engagement, energy, and enthusiasm for the refreshed plan that you’ve been instrumental in helping us to develop, and we look forward to seeing it unfold!"   – Consulting Engineering Firm

“Your approach to strategic planning was just what we needed to bring Board members with strongly held views together to prioritize our challenges and agree on key initiatives.” – Real Estate Board
“The outcomes of the strategic planning process were logical, supported, and created a strong base for the organization to move ahead with.”  – Tourism Marketing
“Your skills as a strategist, and ability to actually do what you have recommended are unique, and we would not hesitate to recommend your services to companies large or small…”   
– National Professional Services Firm
“We have a clear direction for our organization and a commitment from our Executive Council and Staff to move the organization forward in a positive direction.”  – Association 

Do you know Your Strategic Number™?

Every business organization has a Strategic Number – a measure of the effectiveness of its strategy and the way that strategy is created and executed.

Spend less than 5 minutes rating your strategy on 30 different factors. You'll get a score out of 100 – Your Strategic Number™ – plus insights to help focus your planning efforts and improve your results. To begin, simply click the category that best suits your business. 


We offer Your Strategic Number™ without charge or obligation. It's simply our way of introducing Strategic Directions and affirming our commitment to strategic excellence.

We invite you to check out our site.

There are tips and tools for you to download and use. Plus, you'll find more information on what we do, the way we work with clients, and how we might be able to help you.

Aren’t ready for an end-to-end planning project?

We’d love to facilitate a problem-solving workshop or conduct research to improve the quality of your decisions. Check out Services à la Carte.

Thanks for visiting!

Bob & Chris