When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible."
– Howard Schultz, former CEO and Chair, Starbucks
What is a purpose-driven business strategy?
Research shows that purpose-driven organizations – local, regional, national, and multi-national – grow faster and enjoy higher levels of customer satisfaction and employee engagement.
A purpose-driven business strategy is focused on making a difference as well as achieving more conventional measures of success. It's a strategy built on answers to such important questions as "Why do we exist?" and “Why are people better off because we exist?” And it's a strategy that commits the organization to a reason for being that resonates with key stakeholders – existing and prospective customers (or members), management, and staff – and serves as a filter for decisions affecting both long-term strategic priorities and day-to-day operations.
How we can help
We're ready to step in to manage and facilitate an end-to-end strategic planning process. We're equally ready to facilitate a workshop, undertake employee and/or customer research, or design and introduce a stakeholder engagement initiative.
Regardless of the assignment, we're able to draw on extensive experience in strategic thinking, strategic planning, market research, strategic advisory, professional development, and leadership coaching.
Facilitated Strategic Planning
Our end-to-end process brings decision-makers together to make mission-critical decisions and build a purpose-driven, people-centred business strategy.
Our professional facilitators excel at engaging participants, designing productive conversations, breaking up logjams, and achieving desired outcomes.
You've got to ask them to find out what they really think! Employee and customer research plays a key role in uncovering issues and validating assumptions.
Challenges you might be facing...
our stated core values not being reflected in staff behaviours
trying to do too much with available resources
dealing with business disruption (like the pandemic)
how to differentiate ourselves from the competition
how to balance on-going operations and strategic priorities
difficulty in attracting and retaining good talent
departments or teams not collaborating
messages not getting through to staff
maintaining customer satisfaction
effectively linking operations with our strategy
In the words of our clients...
"[You]... led productive group sessions effectively and efficiently, carefully breaking down competing stakeholder barriers. You challenged and motivated us, as individuals and as a group, to work towards a common objective and achieve consensus with creativity..."
– Frank Colantonio, Director of Continuing Education
"...you have been engaging and full of energy and enthusiasm. You did an excellent job of helping us to prepare for our facilitated strategic planning sessions, and in guiding us through the sessions, encouraging an open and constructive discussion..."
– Corey Kinart, Associate, Senior Acoustical Engineer
"...you showed a fresh enthusiasm and an innovative approach to creating strategy and engaging a cross-section of managers in the process. You exhibited real depth in strategy and strategic thinking and ‘hands-on’ experience in leading change.."
– Marc Caira, Chief Operating Officer
Some of the clients we are proud to serve
Let’s start a conversation.
Looking for Toronto-based consultants and facilitators who understand what it takes to build a purpose-driven, people-centred business strategy, and are able to work anywhere in the world?
You've come to the right place!
Strategic Directions will not use your name and contact information for any purpose other than to respond to your request. We will not sell or provide your information to any third party.