Strategy Matters

Chris Ward

10 benefits of a well-thought-out strategic planning process

I’ve looked for stats on how many small and mid-sized businesses actually have a real strategic plan but haven’t been able to find any....

Chris Ward

Why now is a great time to revisit your value proposition

A Value Proposition helps a would-be client, customer, member, donor, or volunteer (I’ll call them buyers) answer one very important...

Chris Ward

Is your organization prepared for the post-pandemic world?

There is a significant and positive relationship between a company’s reason for being – its Purpose – and its performance. Business...